True Colours

Strategic Goals:

The film needed to reflect Adecco's brand positioning as a key partner for the London 2012 Olympic and Paralympic Games and subtly but clearly communicate the exciting career opportunities particularly for young people available through Adecco.

Solution:

An emotional, aspirational film showing the brand presence of Adecco in connection with the London 2012 games told through the eyes of a young woman from East London in search of a new career. The original Cyndi Lauper song "True Colors" was re-recorded by young artists from Stratford, East London, and given a more urban contemporary feel to appeal to the film's target audience.

Result:

Streamed from the main page of their website from late 2009 in the run up to and for the duration of the Games, as well as distributed via social media, the film led to a multiple increase in visits to Adecco branches in the Greater London area with Adecco fulfilling the contingency of London 2012 recruitment ahead of time.

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